Selective and Sought-After
The UC Santa Barbara Master of Technology Management is built to serve only the most exceptional students hailing from engineering, science, mathematics and quantitative social science backgrounds.
Marketing to Niche Audiences
UC Santa Barbara needed to recruit the right students who sought not just another technical degree, but a full-time, immersive experience that teaches the necessary business acumen and leadership skills required to become a manager in the technology industry.
A Brand Platform Built on the "Why"
In partnership with MTM stakeholders, VisionPoint developed a suite of brand pillars and attributes which centered around a core messaging strategy.
A Brand Driven Enrollment Marketing Strategy
VisionPoint then developed an integrated marketing strategy and plan to reach prospective students at each stage of the engagement process, from awareness through enrollment.
Finding Students Who Fit
The integrated approach leveraged a multi-channel media plan of engagement-focused digital and traditional advertising, coupled with content marketing, to compel prospective students to deepen their engagement with the MTM.